AI that replies to your customers on Instagram
It answers comments and messages from your business knowledge base, checks the follow and sends a Direct automatically, and hands complex questions to a human. Through the official Instagram API.
Customer conversations — automated
Replies 24/7
At night, on weekends — without delay, without a break.
In the customer's language
It automatically detects Russian, Uzbek and other languages and replies in the same one.
A human when needed
A complex question goes straight to a live operator via the Inbox and Telegram.
Instead of comment-section routine — answers in seconds
Manual
- Messages get lost among the comments
- Replies are delayed for hours
- No replies at night or on weekends
With Chatla
- AI replies instantly — in comments and in Direct
- Answers come from your knowledge base
- Works around the clock, with no days off
Ready to work in a few minutes
- 01
Connect your account
Instagram Business via the official login.
- 02
Upload your knowledge
FAQ, catalog, PDF or a website link.
- 03
AI replies
In comments, Direct, and with follow verification.
- 04
Hands over to a human
Complex questions — to the Inbox and Telegram.
Everything you need for smart support
From comment to Direct — with a follow condition
It catches a keyword written under a post (for example, “price”) and automatically sends the customer a private message — with a button and a link. If needed, it first checks whether they follow the account.
- Keyword → DM
- Follow verification
- Button and link
Answers grounded in your knowledge
Chatla builds answers from your own base: FAQ, product catalog, PDFs and website pages. No made-up facts — only what you upload.
- FAQ and catalog
- PDFs and links
- Semantic search (RAG)
Hand over to a human
When a question goes beyond the knowledge base, the conversation moves to a person — the dashboard Inbox and a Telegram notification. The customer is never left without a reply.
- Dashboard Inbox
- Telegram notifications
- Conversation history
Official API and encryption
Works through the official Instagram API. Access tokens are stored encrypted (AES-256). Access is limited to comments and messages only.
- Official Instagram API
- Tokens are encrypted
- Minimal permissions
The essentials, in short
What kind of Instagram account do I need?+
A professional account is enough — both Business and Creator work. A personal account switches to professional in a minute in Instagram settings.
How long is the trial, and do I need a card?+
14 days with everything in Pro. It starts when you connect a channel — no card required.
How long does setup take?+
About 10 minutes: connect the account, the AI learns from your own conversations, you confirm.
How do I pay?+
With Click or Payme. The receipt arrives in Telegram and the plan opens right away.
What happens to my data if I stop paying?+
Nothing is lost: conversations, your customer base and settings stay — only the AI replies stop.
What's in the free plan?+
Instagram and Telegram messages in one place, customer base (CRM) and tasks, analytics. AI replies are on paid plans.
Ready to automate your replies on Instagram?
Connect your account, upload your knowledge base — and the AI will start answering your customers.